• smart akoya

    What if the future of individual transportation lies in the car sharing industry? While its parent company, Daimler, is building the world’s largest car sharing service, smart asked transportation design students of the Pforzheim University of Applied Science to design a concept specifically made for car sharing use only. My approach is the smart akoya (named after the Pinctada fucata, a pearl oyster), a concept for the upper-middle class. While most of the current shared car concepts aim for the mass market, the smart akoya was developed for the luxury demand of the upper-middle class. With it’s impressive physical and economical small footprint, the possibility of storage extension and it’s unusual and abstract spherical shape it offers an outstanding appearance for the discerning people of tomorrow.